Soft Launch Dad Hat

SOFT LAUNCH 📸✨
Half-secret, half-statement, fully mysterious.

Embroidered with low-key swagger, SOFT LAUNCH is for the cryptic posters, the “just a hand in the photo” crowd, and anyone who knows the power of subtle flexes. It’s the hat that teases without telling, hints without oversharing.

Perfect for new relationships, side hustles, or that phase of life you’re not ready to hard-launch just yet.

Warning: May cause followers to overanalyze every post.

• 100% chino cotton twill
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!